Blackberry's mission for transformation has taken a weird suprisingly nice and awesome turn, depends on which angle you view the picture but Yes! the topic is as clear as YES, BBM is coming to iOS and Android devices like
iPhones, Samsung Galaxy and possibly HTC, prior to Permission been granted by Apple and Google respectively.
Not too long ago the
DoD (Department of Defense) of the
USA authorised the use of
Samsung
Knox and Blackberry's Balance provisionally. The aforementioned technology enables high security between personal and work data ensuring that BYOD will not be much of an issue. Read more about BringYourOwnDevice here.
Now to the main thing
The Main competior of BBM has been WhatsApp, Viper and maybe iMessage and most of them except iMessage spans across various platform, however, Today, at the company's annual
Blackberry Live 2013 conference,
CEO Thorsten Heins announced that this
summer they will make the trademark BlackBerry messaging service
available as a third-party app to the two most popular smart platforms -
iOS and Android.
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Keynote: Announcing the Gist during Blackberry Live 2013 |
BBM Channels overview
From the announcement it is unclear if any issue of subscription to Blackberry's core secured network will be an issue but the prospects remains high for the berry company as they move through a "Re-branding" phase
Overview of Blackberry Messenger
Few weeks ago on an interview
Question: There have been a lot of questions
this week about whether RIM will ever license out the BlackBerry
platform, and your answer has been that “we’re open to discussions”.
Will we ever see BlackBerry Messenger on other platforms? We’ve have
seen RIM put an Android app player onto the PlayBook. Would we ever see
it go the other way? Maybe not full out licensing, but maybe pieces of
BlackBerry services showing up on other platforms?
Thorsten: You should never rule this out;
business is very very dynamic. It’s dynamic on the device side as well
as on the software side. So never say no to anything. We’re constantly exploring
our room to maneuver and our room to explore other businesses so I
wouldn’t say categorically no to it. There is a time where this might
make sense, and I have a team looking into this. I’m not saying I won’t
license. People are again putting this in a black and white spot. I’m
open for licensing if it makes sense. But it’s not what I was hired for;
I was not hired to build a licensing company. I was hired to take
BlackBerry to new heights. And that’s what I will do with my team.
BBM Video Chat
We can expect it any time soon this summer meaning
(In few months time: June July tops) as soon as it is approved by Apple and Google but still lots of information remains unknown
but in coming weeks this post will be updated to keep you informed.
Quick Facts about BBM:
- More than 60 million monthly active users
- More than 51 million daily active users who are connecting with
friends or colleagues an average of one and a half hours every day.
- BBM users send and receive more than 10 billion messages each day,
nearly twice as many messages per user per day as compared to other
mobile messaging apps
- Almost half of BBM messages are read within 20 seconds of being received; indicating how truly engaged BBM customers are
Today, BlackBerry also announced BBM Channels, a new social
engagement platform within BBM that will allow customers to connect with
the businesses, brands, celebrities and groups they are passionate
about. BlackBerry plans to add support for BBM Channels as well as voice
and video chatting for iOS and Android later this year, subject to
approval by the Apple App Store and Google Play. If approved by Apple
and Google, the
BBM app
will be available as a free download in the Apple® App StoreSM and
Google Play store. Additional details about system requirements and
availability will be announced closer to the launch.
That’s some pretty big news, indeed. Be sure to share your thoughts
with us in the comments below, who will be the first person from your
extended network that you introduce to BBM?
BlackBerry Balance
Another new feature announced was the BBM Channels is a new way for BBM users to connect with the
businesses, brands, celebrities and groups they are passionate about.
The BBM will be available to iPhones, running at least iOS 6.0, and to droids, running at least Android Ice Cream Sandwich.
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