Branding, it all takes an imagination
Logo for an Event planner |
First of all, a client calls you placing a request for a logo for a new company or small scale business, at that stage the possibility of bringing it into reality is little or no, but by the time he/she starts giving you hints, like name of company/business (allow me use company to represent others related in meaning), company's profile, colour, slogan, the attribute of nature you can relate your company's integrity or style to (e.g Microsoft uses 4 season i.e; winter, spring, summer and autumn that represents the foundation of all Microsofts logos like Windows, Xbox and all others.
Windows logo |
Not everyone wants his/her logo to have an attribute to nature due to some certain complexities in representation, printing on various kind of materials and visual representation.
At the foundation of many companies their logos are usually complex, colourfull or strange fonts but as they grow in global recognition they continue to Re-Brand until their logo appears so simple that anyone can recognise, recreate or re-present it anywhere this is useful in commercials.
Apple's logo in the earlies |
Apple Today |
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