BBM coming soon to your iPhones and Android

Blackberry's mission for transformation has taken a weird suprisingly nice and awesome turn, depends on which angle  you view the picture but Yes! the topic is as clear as YES, BBM is coming to iOS and Android devices like iPhones, Samsung Galaxy and possibly HTC, prior to Permission been granted by Apple and Google respectively.

Not too long ago the DoD (Department of Defense) of the USA authorised the use of Samsung Knox and Blackberry's Balance provisionally. The aforementioned technology enables high security between personal and work data ensuring that BYOD will not be much of an issue. Read more about BringYourOwnDevice here.

Now to the main thing

The Main competior of BBM has been WhatsApp, Viper and maybe iMessage and most of them except iMessage spans across various platform, however, Today, at the company's annual Blackberry Live 2013 conference, CEO Thorsten Heins announced that this summer they will make the trademark BlackBerry messaging service available as a third-party app to the two most popular smart platforms - iOS and Android.

Keynote: Announcing the Gist during Blackberry Live 2013

BBM Channels overview
From the announcement it is unclear if any issue of subscription to Blackberry's core secured network will be an issue but the prospects remains high for the berry company as they move through a "Re-branding" phase


Overview of Blackberry Messenger



Few weeks ago on an interview
Question: There have been a lot of questions this week about whether RIM will ever license out the BlackBerry platform, and your answer has been that “we’re open to discussions”. Will we ever see BlackBerry Messenger on other platforms? We’ve have seen RIM put an Android app player onto the PlayBook. Would we ever see it go the other way? Maybe not full out licensing, but maybe pieces of BlackBerry services showing up on other platforms?
Thorsten: You should never rule this out; business is very very dynamic. It’s dynamic on the device side as well as on the software side. So never say no to anything. We’re constantly exploring our room to maneuver and our room to explore other businesses so I wouldn’t say categorically no to it. There is a time where this might make sense, and I have a team looking into this. I’m not saying I won’t license. People are again putting this in a black and white spot. I’m open for licensing if it makes sense. But it’s not what I was hired for; I was not hired to build a licensing company. I was hired to take BlackBerry to new heights. And that’s what I will do with my team.

BBM Video Chat


We can expect it any time soon this summer meaning (In few months time: June July tops) as soon as it is approved by Apple and Google but still lots of information remains unknown but in coming weeks this post will be updated to keep you informed.

 

Quick Facts about BBM:

• More than 60 million monthly active users
• More than 51 million daily active users who are connecting with friends or colleagues an average of one and a half hours every day.
• BBM users send and receive more than 10 billion messages each day, nearly twice as many messages per user per day as compared to other mobile messaging apps
• Almost half of BBM messages are read within 20 seconds of being received; indicating how truly engaged BBM customers are

Today, BlackBerry also announced BBM Channels, a new social engagement platform within BBM that will allow customers to connect with the businesses, brands, celebrities and groups they are passionate about. BlackBerry plans to add support for BBM Channels as well as voice and video chatting for iOS and Android later this year, subject to approval by the Apple App Store and Google Play. If approved by Apple and Google, the BBM app will be available as a free download in the Apple® App StoreSM and Google Play store. Additional details about system requirements and availability will be announced closer to the launch.
That’s some pretty big news, indeed. Be sure to share your thoughts with us in the comments below, who will be the first person from your extended network that you introduce to BBM?

BlackBerry Balance Another new feature announced was the BBM Channels is a new way for BBM users to connect with the businesses, brands, celebrities and groups they are passionate about.
The BBM will be available to iPhones, running at least iOS 6.0, and to droids, running at least Android Ice Cream Sandwich.

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